Tribal DDB recently ran a campaign to help Sensis promote "Search for Cleaner Air". In a nutshell, each time you search at the www.sensis.com.au homepage you'll be removing 100 grams of CO2 from our atmosphere.
In addition if you pass the information on to your friends via email and cc. support@searchforcleanerair.org they will donate even more for every person you pass it on to.
How you do you keep track of how many people have forwarded on the email without having to open each email and count the addresses it's been sent to?
Using a unique method of email mining, we were able to create a system that performed this automatically.
What's even better is that it's all done in real time - so both Tribal DDB and Sensis can track the progress of this promotion from any web browser, anywhere.
The outcome means accurate information, without the need to waste time and money on resources to check a mailbox and just 'count the beans'.