10 Essentials for a successful online store
7. Clarity
Nothing screams amateur more so than poor presentation. Great product images not only make your site more appealing, they also impact on the perception of quality and professionalism of your business.
Paint A Thousand Words
- No photo can sometimes be better than a bad photo.
- Take high quality images of your product, them compress them for your site.
- Avoid having other things in the background of your image.
- Use a white background - a large piece of white paper that wraps up a wall behind your product can be inexpensive and effective.
- Take your photo's with plenty of light so you can avoid using the flash.
- Find a local school that does photography and see if you can get a student to assist using your store as part of their portfolio.
