10 Essentials for a successful online store
2. Consistency
If you have a website that supports the store - it's a good idea to make the transition for the customer seamless between the site and the store.
- Keep the header images the same and if you can't, make them easily identifiable as part of your site.
- Make sure your site and store use CSS - this gives you greater control and conistency between the design elements of both sites.
- CSS also allows you to make changes from central file which will be applied to all parts of your website.
- Use scripting like PHP to mage consistent footer elements across your site - again minimising work for changes down the track.
- If you accept credit cards, don't be afraid to show the logos.
