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Think of it this way...
Even though we're fluent in Web Design, HTML and Javascript, our preferred language is plain English.
10 Essentials for a successful online store
3. Control
You've probably got enough to do already - your store needs to be easy to manage
Control Your Content! You need to be able to...
Add / Edit / Remove Products.
Upload images to support your product descriptions.
Specify freight pricing at a product level or overall for multiple destinations.
Have multiple options for each product e.g. colour and size, removing the need to double up on products.
Pre-load products prior to public release and suspend a product from being shown if it's not available.
Allow a product to be in multiple categories without having to duplicate the product.
Do all the above online, without any additional software.
Continue to No.4 : Security
10 Essential Elements
1. Simplicity
2. Consistency
3. Control
4. Security
5. Search
6. SEO
7. Clarity
8. Management
9. Feedback
10. Follow Up