10 Essentials for a successful online store

Keeping your customers in the loop.

Peace of mind

Once your customer places an order, they should receive a personalised email confirming the order details (excluding credit card number).
Your email should outline the process from here and what the customer needs to do (if anything) or what they should be expecting.
You should provide the customer with a method of contacting you such. ie. Your email address and/or phone number and ideally a name to keep it personal.
Provide the customer with a link where they can check the status of their order - this should be connected to your order management area.
Once the order has been processed or sent, send the customer another email (ideally automated) thanking them again and letting them know their order has been sent.

Think of it this way...