10 Essentials for a successful online store

10. Follow Up

You've worked hard to get customers - now invest the time in keeping them.

Keep them coming back

• Keep previous customers up to date with specials or promotions through email.
  
  
• Offer a special gift or incentive to existing customers as a thank you.
  
  
• Send a thank you email to customers a few weeks after purchase.
  
  
• Ask customers for a testimonial or their thoughts on a product - it's personal and shows you're genuinely interested in their satisfication.
  
  
• Show testimonials on the site, to enhance and support your product.