10 Essentials for a successful online store

5. Search

Make it easy for customers to find what they are looking for.

Good Search

• Make the search form dead simple - one field.
  
  
• Make it accurate.
  
  
• Don't bounce the customer to another page for search results.
  
  
• Allow the customer to search across product name and description from the same search field.
  
  
• Make it fast.
  
  

For a search function to work, your store will need to be database driven. Basically if it's not database driven you are seriously going to limit your options with your store.