Blogging Breakfast

Well here I am on a Sunday looking over some ideas for The Breakfast Show website. Good to have the domain name sorted out and a placeholder up now too - The Breakfast Show.

I'm looking forward to doing this site. Complimentary media (in this case TV and internet) work is always interesting as there's lots of great content and the saying - CONTENT IS KING - has never been more true. In an age where blogs are taking up much of the (cyber)space out there it's becoming not only important to make sure you can update your site, but essential.

Looking over The Age website at the moment you'll notice that many of the journo's now run daily/weekly/monthly blogs. This not only brings with it a more immediate and instant line of information, but also the ability for the readers to comment and reply on the stories they read.

There was an article published last week on Kevin Rose and the success of his creation - DIGG. If you don't know it, Digg is a web 2.0 site that is described as 'user driven social content'. Basically when it's readers (diggers) find an article of interest, they 'digg it', submitting it to a database where the amount of 'diggs' it gets will determine its listing on the website. So, the more people that dig the story, the better it's listing on Digg where millions of users will see it. You dig? ;)

So, what does this all mean? It's an interesting take on content. Stacks of users decide what gets seen on Digg all the while the site itself doesn't house any new information, just the links to interesting stories, articles, reviews etc. With the web getting bigger and bigger, it's a great way for people to sift through all the info out there and try and find what interests them, and their fellow diggers of course.

For me, this just proves the 'content is king' saying again. In regards to The Breakfast Show these guys currently have dozens of great guests dropping by week to week, commenting on society, the arts, drug use and anything else they can get their hands on. I'm excited to be working with them as access to this type of content does not come by every day. The ability to harness this via the web will ensure a great level of success and return traffic for their site and another great pool of information for the people watching the show.

Posted on Sunday, August 06, 2006

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