City Search have just launched a viral marketing initiative that helps Citysearch visitors make their city more exciting.
How does it work? Just visit www.citysearch.com.au find something you'd like to do with your friends, go out for dinner, see a band, firm, arts performance or just go out for a drink. Then you can click on the "More Exciting" link to send an interactive invite to your friends.
We've setup the database, emailing handling, hosting and reporting for the system. It's been an fun process working with the flash developers to get the data moving right between the flash movie and the database.
Visit the site and see for yourself!
Posted on Wednesday, October 25, 2006