Get A Better Google Ranking Part 2
Web site content is KING!
If you're serious about getting a better Google ranking for your web site, you need to nurture it with content.
We've been publishing content on our web blog for about 10 months now on subjects ranging from AJAX, RSS, new clients, recent web site design work or just things that are happening in Melbourne. 1 - 2 articles per week has given us around 75 pages of content. Each page can carry a different focus within web site design - but at the end of the day it's content.
We learnt from our mistakes
One of our misconceptions was that Google puts your site in a specific category. That's not always the case. If we use our web site as an example, while our focus is on 'web design' and 'online stores', we have great rankings on '1300 numbers'.
I'd love to say this happened as the result of careful planning, but it was a complete accident. We wrote a blog article about our 1300 number and its benefits, which was picked up by Google. In the process we learned something important - we didn't have to just focus on certain keywords across our entire site, we could do it at page level and broaden our scope. Each month we get almost 200 referrals from Google that are looking for 1300 numbers.
That's 200 clicks for free - if you paid for those clicks on adwords each month, you'd be looking at around $200.
Blog your way into the rankings
Good web content, page titles, and urls can really help you get more pages in Google and spread your Google net further. But how do you add new content to your site with minimal effort and knowledge?
A blog has many benefits, and with free online services like Blogger (that we use here), it can be integrated into your existing site structure. This allows you to add new articles, images and links through your web browser - it's really easy. Most blogs handle all the archiving for you (so you hang on to your old content) and setup keyword rich page titles and URLs without you having to do anything extra.
It you want some more info on adding a functional web blog / news area to your existing website without making it look like a 1970's extension on a classic art deco villa - drop us a line or give us a call on 1300 EFRONT.
(If you missed part one you can read it here...)
Posted on Tuesday, April 17, 2007