Helvetica unleashed

At 1pm Saturday 31 March in a sleepy town called Wallen, the signal was given and the war began.

The design industry got together to 'unleash helvetica' in a paintball war. Mark and I got in amongst the flying #FF0000 (red) and #FFFF00 (yellow) paintballs, to try and teach a few graphic designers a lesson or to on how to use ink as a missile. Turns out they had a fair idea.... let's just say there's a fair bit of pent up anger in those mouse pads.

We've posted a few photos and a little video to give you a feel of the action.