If you're serious about getting a better ranking in Google you need to invest some time in checking your website statistics.
At a minimum, your stats will give you an idea if your site is generating more or less traffic. If your visitor numbers are growing, then a little more digging will help you understand how visitors are coming to your site and what they are looking for.
Mention the word stats and most people start to nod off - so the stats talk stops there.
There are some great tools however that can help you understand the phrases and words used by visitors coming from search engines. One tool which we use across many of our sites is free and is provided by 103Bees.com.
You add some code to your webpages and this system will keep an eye out for visitors coming from search engines. Like little worker bees, the system gathers the search terms that people have used and stores them so you can analyse later.
If you blog regularly, it's amazing to see how quickly you can start to get incoming visitors on different phrases that you may have just blogged about.
We include this functionality into all our new online stores to help owners in developing and targeting their content.
Labels: Google, Search-Engine-Optimisation, SEO, Web-Design-Melbourne
Posted on Monday, July 02, 2007
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