HTML Email Newsletters
It's a busy time of year for marketing. I was baffled walking into the local supermarket at the start of October and seeing Santa and his bunch of chocolate coated mates being prepped for purchase so early. But I got to thinking it is coming up to Christmas, just because I'm not prepared for it doesn't mean everyone else isn't.
It's the perfect time for businesses to get in touch with customers and provide solutions for some of those purchase concerns! We've been kept busy the last couple of weeks getting into HTML email marketing for a variety of clients. We've been creating emails to cover subscription renewal for Ambulance Victoria, a new line of mens shirts from Jack Bootle, climbing equipment from the guys at Cliffhanger, new tunes from Jazzhead and services from Film Victoria.
It's great seeing good responses from these email campaigns. To drop an email in front of someone at the right time can mean a definite sale for that online store or visit to that website. Email newsletters with Efront makes the whole process easy, including :
- Creation of a HTML email with the look and feel of your current brand
- Delivery to a provided list of names/email addresses
- Customisation of the email, ie. Dear John, drawn from the information you provide
- A text and web based version of the HTML email so that those without the ability to view don't miss out
- 'Forward to a friend' option that let's the receiver pass the email on without breaking the code AND let's you see how many people have forwarded your message
- FULL reporting, including but not limited to: how many delivered, how many opened, WHO opened and which links they clicked.
Cheers
Mark
Labels: email-campaigns, email-marketing, html-email, Web-Design-Melbourne
Posted on Wednesday, November 21, 2007
Inzagi - boutique fashion
A short post to welcome our newest client - INZAGI.
A boutique fashion brand with stores in Clifton Hill and Canterbury, I had the pleasure of meeting Tizi and Tony out at their Clifton Hill store last week. Inzagi not only sell clothing that's sourced from all over the world, they sell their own brand in house and to stores throughout Victoria.
Efront is excited to help Inzagi establish a solid web presence and help them build on their constantly growing client base.
Watch this space....
Mark
Posted on Tuesday, November 13, 2007
YarraLoch Wines Australia
We're pleased to announce the launch of the YarraLoch website.
YarraLoch produce wines here in Victoria and have received outstanding reviews across their range.
Their website features detailed tasting notes, wine reviews and an online order form. The site has been designed around YarraLoch's existing branding and highlights the premium quality of their product.
We've incorporated some AJAX features to help break up the text heavy areas and to minimise scrolling. The order form features a secure checkout with 128 Bit SSL encryption. This allows YarraLoch to sell directly but eliminates the need for a full shopping cart workflow.
It's been great working with Steve, Libby, Luke and Oliver from the YarraLoch team and we're looking forward to helping them do better on the web ongoing...
http://www.yarraloch.com.au
Cheers!
Mark
Labels: AJAX, web-design, Web-Design-Melbourne, Yarra-Loch
Posted on Tuesday, November 06, 2007
A special day...
A short and special post to end the week.
Everyone at Efront would like to wish David and his new wife-to-be Marylyn the best for their wedding tomorrow and of course their future together.
Have a great month off and we're looking forward to helping you celebrate the day tomorrow.
Mark, Darren and the Efront team.
Posted on Friday, November 02, 2007