How to get a better Google ranking Part 3

If you're serious about getting a better ranking in Google you need to invest some time in checking your website statistics.

At a minimum, your stats will give you an idea if your site is generating more or less traffic. If your visitor numbers are growing, then a little more digging will help you understand how visitors are coming to your site and what they are looking for.

Mention the word stats and most people start to nod off - so the stats talk stops there.

There are some great tools however that can help you understand the phrases and words used by visitors coming from search engines. One tool which we use across many of our sites is free and is provided by 103Bees.com.

You add some code to your webpages and this system will keep an eye out for visitors coming from search engines. Like little worker bees, the system gathers the search terms that people have used and stores them so you can analyse later.

If you blog regularly, it's amazing to see how quickly you can start to get incoming visitors on different phrases that you may have just blogged about.

We include this functionality into all our new online stores to help owners in developing and targeting their content.

Labels: Google, Search-Engine-Optimisation, SEO, Web-Design-Melbourne

Posted on Monday, July 02, 2007

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Top Google Ranking

Online Store Melbourne It takes time, focus and patience but a great Google ranking is possible.

Kerry Smolarek was selling her chocolate making supplies on eBay 12 months ago. While things were going ok, the amount of time it took to list items, handle sales not to mention the increasing fees, highlighted the need to find a better way to do business online. Another important aspect of moving from eBay is the intellectual property. Owning your own online store means you are not handcuffed to Ebay's pricing or sales policies - and you have a tangible piece of online real estate - hey, let's call it efront-age... :)

Ok enough about all that, I could go on about eBay but....

The Chocart online store has been built from scratch with search engines in mind. Any time Kerry adds a product or category, a number of things happen in the background to make life easier for the search engines, giving her the best chance of a better and broader ranking. Kerry has been diligent in adding recipies and news to the general area of her site - demonstrating to search engines that Chocart is an authority in the area of chocolate making.

Chocart now commands a number 1 ranking for "Chocolate making supplies" on Google.com.au - See for yourself!

While we're happy with this result, we've been busy improving our store model and we're just taking the bubble wrap off version 3. This online store not only looks stunning, but in terms of usability from a customer and owner point of view is a major step forward - all things going well, we should be able to give you a look in the next week.

Our online store design philosophy is simple - keep the focus on the products and make shopping easy. This means don't clutter the space, avoiding animated objects that distract attention and confuse - guide the visitor, don't make them have to work. It's amazing to see how many online shops make you register with them before you can even add something to your shopping cart....

Congratulations Kerry!

David