Adams Management - website redesign
We recently had the pleasure of meeting with Liz and Jess from Adams Management who are a Melbourne based company that represent twelve of Australia's best media performers, think - James Brayshaw, Paul Calleja, Liz Ellis, Kate Langbroek, George McEncroe, Tony Moclair, Dave O'Neil, Mark O'Toole, Emma Race, Adam Rozenbachs, Julian Schiller and Matt Tilley.
The Adam's Management's website has been up for a few years now and is in need of an upgrade. Efront will work to provide Liz and her team with a new site that will give them the flexibility they're after, letting them publish news and events through a corporate blog along with a content management system to help them keep the whole site up to date. We'll also be working hard to upgrade the site's look and feel, making sure it has an aesthetic to match the caliber of the company.
It's going to be a great job, it's always exciting working with people who know what they're after. Stay tuned for more news on Adams Management soon.
All the best,
Mark
Labels: adams-management, web-design, Web-Design-Melbourne, Web-Hosting
Posted on Tuesday, September 18, 2007
Web statistics, myths and mysteries : beyond hits and page views
In the past, it was easy to get confused about web stats. You could find websites that would talk of having 250,000 "hits" a month, hits being a wildly inaccurate way to monitor traffic....why? Because if I have a page with some text and five images, when you load that page in your browser it counts as six hits, one for the page and five for the images.
Nielsen NetRatings' (a global marketing company that records large site traffic) then moved to looking at page views. This moved away from hits and took into consideration how many pages were viewed by a visitor. Unique visitors (my page views as opposed to yours) then started to be termed as your sites 'Reach' and would separate unique visitors and their page views, using these two as the main statistical measurement out there.
It helped large sites understand how many people were visiting. Whilst reach and page views gave advertisers an ability to sell online, underpinning the first dot-com boom and still being a massive resource today. In Australia alone, online advertising spend topped $1 billion in 2007.
With the arrival of new web technologies like Ajax, the page itself doesn't reload but the content still changes. Thus making page views obsolete (see example here - click on any of the tabs across the top of the page, same page, new content). A visitor can look at dozens of new content sections, but the page they're visiting remains the same! To help combat this, Nielsen has just released 'Total Time' counts, which account for how long a visitor spends on a page and has removed or killed off page views. Total Time is better than anything before, but still....how many times do you browse to a page, get distracted, go to a meeting or lunch and and leave the browser open?
I don't know if there is a fair way to monitor web traffic perfectly but I think it's getting better. Regardless of some of the failings, people should be looking at their statistics. It's really important to look at your site past the date of launch. At Efront, we try and work with our clients past the launch of their store, site or blog to make sure they are getting the best return they can from it. This includes making sure that the content is updated regularly, utilising marketing tools like email subscription services and checking back on their statistics. All of the hosting services we offer include comprehensive statistical information that make this easier and let our clients tailor their content and their message to suit their audience.
My rant for the day is over :) Get in touch if you've got any questions or if you'd like to see how we can help you get more out of your online presence...
All the best,
Mark
Labels: Online-Stores, statistics, Web-Hosting, Web-statistics
Posted on Wednesday, July 18, 2007
Father Bob Maguire Foundation
Inspired by the lifetime work of one of Australia's genuine heroes, the outspoken South Melbourne parish priest, Fr Bob Maguire, this is a foundation connected to the very fibre of our community and its pressing social issues.
The Fr Bob Maguire Foundation is a listed Public Benevolent Institution (PBI). That is, it's a non-profit institution organised for the direct relief of poverty, sickness, suffering, distress, misfortune, disability or helplessness.
We're pleased to have been able to help out by developing the
foundations website.
Why not take a minute to learn about the good work Father Bob's foundation does and help out with a donation? Every bit helps!
Click here to learn more.
Labels: design, Web-Design-Melbourne, Web-Hosting
Posted on Tuesday, July 10, 2007
Welcome to Sankofa
It's the end of a busy week and it's nice to welcome our newest online store client Sankofa.
Sankofa is a mythical West African bird symbolising the importance of learning from the past in moving to the future. It's a great on-line shop selling ethically traded textiles and handcrafts and handicrafts that respect traditional techniques in creating designs for the future.
We're looking forward to working with Kym on producing a fantastic online presence.
David
Labels: Online-Stores, Web-Hosting
Posted on Friday, June 29, 2007
Nan & Pop Records
It's always ace when you get to blog about a new client, especially when you're excited about the concept and the company. Nan and Pop Records are all this and more. They've got some great acts coming and we're especially excited to be helping the old fellas get their gear online.
Efront is looking forward to working with Saskia and Justin on their new site. Watch this space!
All the best,
Mark
Labels: Online-Stores, Web-Design-Melbourne, Web-Hosting
Posted on Wednesday, June 13, 2007
Dedicated Web Hosting
If you're developing your first website or online store, one of the things you're going to need to consider is where to host your site.
Like anything there are plenty of really cheap options,, most of them however mean sharing space on a server with thousands of other web sites.
The downside is that your site and email can be impacted by other users of the server. If one site gets a large volume of traffic, your site will slow down or the server may even crash.
To ensure our clients get the service they deserve, we invest in exclusive hosting. This means we have dedicated web serving hardware that is reserved for Efront clients.
Our services are located within a state of the art data centre, featuring true 24x7 support, power and network redundancy, and Tier 1 Bandwidth. Backups of your website are performed automatically via nightly, weekly and monthly schedules.
Let's face it, it doesn't matter how great your site is if it isn't online.
David
Labels: Web-Design-Melbourne, Web-Hosting
Posted on Tuesday, June 05, 2007