Interest in Pinterest
When we think of social networks, the big guys Facebook and Twitter immediately spring to mind. There are hundreds of sites out there, all vying for their piece of the social media pie. Meet the new(ish) kid on the block, Pinterest. Pinterest was launched in March 2010 as a closed beta and is now an open beta (invite only).
It has over 12 million users and the majority of these are female. So, what is it, I hear you ask? Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. (Take a breath!) Users can browse other pinboards for inspiration, 're-pin' images to their own collections or 'like' photos. Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting". Put plainly, it's kinda like a big global photo sharing love in.
There are a few different ways you can Pin It. The first is to add the Pin It link to your bookmarks bar. When ever you see a photo you like, simply click the bookmarked link and an overlay will show you all of the images that appear on the page you're on. Select the image, pop it in a category and you're well on your way to becoming a Pin It addict. As interest in Pinterest (see what I did there?) grows, users have started to add Pin it buttons to individual pages on their website, similar to the Facebook, Twitter and Google + buttons that have been around for a while. This is a great way to encourage people to pin your images. Our good friends at HASSELL recently added Pinterest to their project pages. To experiment, I pinned one of my favourite HASSELL images and within 2 hours it had been repinned 70 times and liked 20. How's that for free publicity?
In May of 2012, Pinterest launched their iPhone app. The app allows you to search and repin existing content or take images with the iPhone's camera. For all non-iPhone users, a mobile version of the site was launched in September 2011.
Many businesses are beginning to create their own boards to help drive traffic to their websites and create a buzz around their products. Pinterest does not yet have personal and business accounts like Facebook does, so make sure you associate your Pinterest page with your company Twitter account to begin. Here are some tips for creating a successful Pinterest page as a business:
1. Pin great images - Be selective about which of your images you pin. Don't pin them all.
2. Pin other peoples images - Pinterest is not all about pinning your own pictures. Look for other images that relate to your product or service and Pin them.
3. Create multiple boards - Make sure you categorise your pins into specific topic boards.
Pinterest is now the 3rd most popular social network (based on visits, not unique visitors) in the US behind Facebook and Twitter and the big guys are taking note. It's rumoured that Facebook is developing a Want button to combat the growing number of Pinterest users.
So, give it a go, and make sure you follow me - whoispauly
Happy Pinning - Paul
Put simply, Responsive Web Design (RWD) is the design and development of websites with the aim to provide a great viewing experience across a range of devices.
- Love it. “@BrandDNA: Gorgeous little film by Google celebrating the developers that made the web what it is. http://bit.ly/198H7PW”
- @rajdeut Coconut castanets?
- RT @undertowmedia: Huge congrats to our friends at heckerguthrie for winning the #bellecocorepublicIDA Interior Designer… http://t.co/2imCE…
- RT @Cornwell: We’ve launched an iconic website for an iconic New York destination. Great work team @efront. Have a look at http://t.co/at2r…
- Iconic New York destination gets a new stage one website. Beautiful work by @Cornwell that we're proud to partner on. http://southstreetseaport.com
- Melbourne Airport Noise Tool is live - http://bit.ly/18aUBcv - a complex solution from a large team of people. Special nod to @rajdeut.
- RT @sariss: Amazing job @DrVee! 45kms on the Great Ocean Rd! #marathon http://pbs.twimg.com/media/BKmNSF0CMAI6O1f.jpg
- RT @NAB: Have you ever put hot dogs in a thermos? Seriously, try it. It’s all part of our plan to #Footify Australia: http://t.co/frii4Gmoj…
- Come back @rajdeut we're outta jelly beans already #adiabeticabroad #studioenergy http://pbs.twimg.com/media/BJ4nXcPCAAAbjSh.jpg
- Sitting outside the Efront window at the moment ... #hoothoot http://pbs.twimg.com/media/BJttKNUCMAEY0hK.jpg