Efront business name registered and first website built. Logo kerning pretty rough and flash was big, the republic not so much.
Survived Y2K... Immediately begun preparations for Y3K.
Several successful websites built for clients in music and the arts. Some invoices were paid during this time, so we bought new mobiles.
Moved into our first office space in the old Swallow and Ariell biscuit factory in Port Melbourne. Watched the iPhone launch and threw our mobiles in the bin, then burnt the bin.
Our clients got bigger, we formed great relationships with design agencies and our staff doubled in size. All efforts to convince Mark to remove piercing have been abandoned.
We make the move to the CBD at Little Collins Street. Noteable achievements, we invest in a proper phone system, Mark removes piercing.
Busting at the seams we move again, this time to the city’s famous cheesecake factory precinct of Queen Street. Team size: 12. We write individual personalised Christmas cards to our clients and vow never again.
Lots of big names on the books and another solid year. We give our clients a chance to win a 1976 Volvo for Christmas.
Final move, this time going full-Melbourne in Guildford Lane above a café - it's our little silicon alley. We hired our first female employee, then another 4 more. Who knew, they're actually ok.
Bought some nice new furniture, got a nice new studio manager and sold the ping pong table. Here is a picture of a car.
Finally got around to launching our new website - you're looking at it!
In 2018, we got a wheel. You can't always get everyone in the studio to agree, and for the those times you need the wheel. Donuts or cupcakes? The wheel decides.